Here’s what’s new:

• Glossary to define terms throughout the guide.
• More example images to help you understand the content.
• Ways to optimize your site for mobile devices.
• Clearer wording for better readability.

You can download the new version here [PDF].

WordPress Ann Arbor: Redirects and Robots for Accurate Analytics Results – Presentation Transcript

1. Redirects and Robots for Accurate Analytics Results
2. Who is This Person? Declan O’Neill - www.linkedin.com/in/declanon/ - Twitter @declanon
   I’ve been working on websites since the mid-nineties, and working with WordPress since 2007.
   I moved to the US in 2006 from Ireland.
   I am an Account Manager for Logic by Design.
3. Scenarios?
   Newly-Launched WordPress Website.
   Google Analytics is showing results for error 404 pages.
   If you renamed a WordPress Category.
   If you renamed a WordPress Post or Page.
   Solution to a Common Problem: 301 Redirects.
4. A 301 redirect tells the bots and user-agents:?
   …that your page has been moved permanently.
   …to bypass the old link in the future and go directly to thenew page.
   …to show the new URL in the searchresults.
5. .htaccessfile among many other things:
   …controls and overrides the Apache server configurations.
   …provides security measures such as using passwords to restrict access.
   …prevents hot linking (using images from your site).
   …instructs your server to rewrite URLs.
   …provides instructions to any redirection of URLs.
6. Old vs. New URLs
   Old URL = www.yoursite.com/about-us.html
   New WordPress URL = www.yoursite.com/about
   Google already knows about “about-us.html” but it does not exist anymore. So you must create a way to redirect “/about-us.html” to “/about”
7. .htaccess is very powerful
   Edit with Caution!
8. Tools for Editing your .htaccess File
   You need access to the Server Files.
   You need FTP software to down / upload the file.
   You need a Text Editor to edit the .htaccess file.
   FTP Software:
   http://www.filezilla-project.org (Mac + PC) / http://fireftp.mozdev.org/ (Firefox Plugin)
   Text Editing Software:
   http://www.barebones.com/products/textwrangler/ (Mac) / http://www.pnotepad.org/ (PC)
9. Default WordPress .htaccess File
   This is how your WordPress .htaccess file should look like before you edit it.
10. Adding 301 Redirects
    Example: “redirect 301 /old.php http://www.url.com/new.php”
    Let’s break it down:
    redirect 301 (the instruction that the page has moved)
    /old.php (the original path and file name)
    http://www.url.com/new.php  (new path and file name)
11. .htaccess file with 301 Redirects
    This is how your WordPress .htaccess file should look after you added the redirect.
12. 301 Redirect WordPress Plugins
    Go to: Admin > Plugins > Install Plugins
    Search for “301 Redirect”
    Look for a plugin called “Redirection”
    URL = http://urbangiraffe.com/plugins/redirection/
13. Adding a Page Redirect
    Go to: WordPress Admin -> Tools -> Redirection
    Add the old URL into the “Source URL” field.
    Add the new URL into the “Target URL” field.
    Click “Add Redirection”
14. Robots.txt
    Search Engines read your “website.com/robots.txt” file to get information on what they should and should not be looking for and where to find those files.
15. What does Robots.txt File Look Like - http://wordpressannarbor.com/robots.txt
16. How Do I Add a robot.txt File
    You have two options: 1. FTP to Server / 2. WordPress Plugin
17. FTP robots.txt File to Server
    Open Text editor -> Add Code -> Save File -> Open FTP Software -> Add File to Root Folder -> Upload
18. robots.txt WordPress Plugin
    Step 1. Install the Plugin
    WP admin -> Install Plugins-> Search for “KB Robots.txt” -> Install Plugin
    Step 2. Configure the Plugin
    Admin -> Settings -> KB Robots.txt -> Add your Robots Rules -> Click Submit
    View the robots.txt http://wordpressannarbor.com/robots.txt
19. Next Talk. Anothony Montalbano 4 Tips on Deeper Google Analytics for WordPress
20. Thank You. Custom WordPress Web Design. www.logicbydesign.com @logicbydesign

Come learn about how you can use Google Analytics with your WordPress website.

Meetup Format:

We will have three presenters covering basic, intermediate and advanced topics. The sessions will last approx. 15 minutes each, with 5 minutes of questions and answers.

Networking before and after along with general Q&A and help requests.

Sept 2010 Speakers:

JT Pedersen – Basic (Introduction to Google Analytics)
An established professional with over twenty years’ experience in software and Software as a Service (SaaS), delivering solutions for multiple domains including Engineering, Manufacturing, Finance, and Healthcare.
Connect: LinkedIn, Twitter, Website

Declan O’Neill – Intermediate (Redirects and Robots, for Accurate Results)
Declan has been working on websites since the late nineties, and working with WordPress since 2007. Declan moved to the US in 2007 from Ireland, he has had the opportunity to work with some notable clients such as Nokia, Web.com & Phillips. Declan now works with Logic by Design a small highly skilled and versatile custom WordPress development company. Declan is also the Co-founder of WordPress Ann Arbor.
Connect: Linkedin, Twitter, Website

Anthony Montalbano - Advanced (Coming  Soon)
A web developer for nearly 10 years, Anthony has been developing on WordPress since 2006 and continues to contribute plugins and support to the WordPress community. He recently joined the e-commerce development team at Dominos Pizza, selling up to 1000 pizzas a minute!
Connect: LinkedIn, Twitter, Website

If you plan on coming please RSVP on Facebook.

Location

Ann Arbor District Library, (3rd Floor) 343 South Fifth Ave. Ann Arbor, MI

Time / Date

Sept 27th · 7:00pm – 9:00pm

Links

http://wordpressannarbor.com/

Read full article on Mashable http://mashable.com/2010/09/06/brand-spending-google/

Top Spenders

The top spender in June, AT&T Mobility, spent $8.08 million on search ads to coincide with the release of the iPhone 4. According to Ad Age, AT&T’s the third-largest U.S. advertiser overall, so its Google spending is not a big surprise.

Other companies that made up the top 10 include:

• Apollo Group – You know them as The University of Phoenix and they spent $6.67 million in June 2010
• Expedia – $5.95 million
• Amazon – $5.85 million
• eBay – $4.25 million
• Hotels.com – $3.30 million
• JC Penney – $2.46 million
• Living Social – $2.29 million
• ADT Security – $2.19 million

Read the full article at http://blog.kissmetrics.com/color-psychology/

Option 1

Update your cufon-yui.js or cufon.js JavaScript File (Link to JavaScript File “released 9/16/10″) replace the old file with the new, and upload to your server – make sure you back up first.

Option 2

Force IE9 to behave like IE8, by adding the following line to the header of your website, just before </head>.

Full details and new releases can be found at http://github.com/sorccu/cufon/wiki/faq#faq-8

Aquamarine Apartment Owners Website

Solution Included:

Customizing Design Theme

Content Integration

phpBB Forum

Contact Form

Server Set up

About Aquamarine Apartments

The Aquamarine Apartments block is situated on the main road Sunny Beach – Nessebar and some 5 minutes away from the Sandy Beach. The building architecture is very unique with different pastel colours.

The apartments offer all the necessary utilities for a pleasant vacation – comfortably furnished rooms with TV set, air-conditioning, fridge, balcony, modern kitchens facilities – with heat resistance board, microwave, fridge, cooker, coffee machine, jug, laundry, dish-washer, utensils and appliances. The daily dining area has a high table and chairs, living area offer furniture; there are bathroom, air conditioning, TV, balcony.

The nearest airport is the Bourgas International airport, which is approximately 30km. to the south.

http://www.aquamarineaptsunnybeach.com/

Publisher? Developer? Blogger? Student? Professional? Sharpen or share your WordPress skills by attending this monthly networking, education and sharing event in Ann Arbor, Michigan.

Every meeting consists of a presentation by a local WordPress professional (which could be you!), networking, tips and general WordPress discussion. Optional post-eventnetworking at local bars or coffee shops.

Location

Ann Arbor District Library, (third floor free space)

343 South Fifth Ave. Ann Arbor, MI

Time / Date

August 25 · 7:00pm – 9:00pm

Links

http://wordpressannarbor.com/

http://upcoming.yahoo.com/event/6620260/MI/Ann-Arbor/Wordpress-Ann-Arbor/Ann-Arbor-District-Library-downtown/?ps=5

How Do I know if my site is on DMOZ

Go to http://www.dmoz.org/ type your URL into the Search box – hit search, if your URL shows in the directory, make sure the Title and Description are correct.